Mallline
Mallline an endeavor where I wanted to take something from the past that could still be beneficial while bringing it into a modern, tech-inclined future. Third Spaces are on the decline, and that was the main inspiration behind this project. Creating something that serves a practical purpose, showcases a wide range of design abilities, and pays homage to the iconic malls of years past.
The two boards are meant to represent two distinct positions of Mallline, one featuring an advertisement to join the online mall! Allowing viewers and those interested to see what Mallline is all about, positioning those to scan and join Mallline. The second board features the classic mall directory to fully visualize what Mallline has to offer. From the food court, stores, and the general layout. This directory allows you to fully understand what Mallline has to offer from a shopping standpoint.
Early Concepts
The initial concept of 'Mallline' was first written down on May 27, 2025. My original plan was to create a futuristic shopping mall, creating a digital storefront for businesses. By the time production would begin on Mallline, the concept would change from a digital storefront to a Virtual Mall.
The construction of Mallline would begin on October 22, 2025, originally built in Blender. Featured below is the block-out phase of Mallline for what would become 'Crater Corner', with concept art of Crater Corner on the original intention of the facade.
Crater Corner Logo and 'Rockaria' artwork created by Sara Black / Funtown Follies
Early statements about Mallline (originally named Malline) regarding the problem statement and the need. This also includes the early concepts for what would be produced and early setup designs.
Early Logos
Mallline logos produced throughout November 2025
Finalized logo, with final spelling
First Advertisement for Mallline
Advertisement to parody "Coming Soon" ads you'd see on the highway. Featuring a teaser of the mall in the background with the focal point being on the billboard, giving an idea on whats to come. Released January 1, 2026, first public teaser.
Scrapped advertisement
parodying
Forest Fair Malls
coming soon billboard.
Original digital Mallline Coming Soon billboard.
Behind-the-scenes shot showing off the background work done for the teaser.
Mallline info board
Created to advertise what Mallline is all about, originally intended to feature a video was eventually scrapped for a QR code to the Mallline experience.
Original concept intended to feature a screen with a small QR code linking to the game.
After feedback a more online approach was added making it more evident at the top and background. At this point the video was scrapped.
Title text is turned to solid white, images are made larger to allow for visability, QR Code is inserted into the middle ment to mimick a circuit board.
Mallline directory board
Created to showcase the stores and layout of Mallline.
Original concepts, with the bottom one being chosen allowing it to stand out more
based upon its shape.
Final Mallline layout, final border, and introduction for the labeled sections and storefronts.
Final Mallline design, Lighter blue replaces the warmer background, more sections are added.
Mallline logo board
A symbol to make the logo of Mallline stand out on its own while also allowing for the info board to be equal to the directory board.
Original concept featuring the
logo directly attached to the
wall with neon strips to the
sides of the logo.
As apart of the iniuative to make the online aspect more prevalent a cursor was added pointing to mallline. The background element was added to have it function better with the info board.
The mouse cursor was removed to not take away from the logo and from the other two boards. The mallline logo was moved upwards to allow for the logo to appear as its breaking boundaries.
Mallline buttons & broshure
Construction of Mallline
Construction of Mallline began on December 11, 2025, switching over from Blender to Roblox Studios.
Build 1 - 12/11/25
Mallline center corridor facing Crater Corner in its block-out phase.
Mallline Yan's corridor in its block-out phase.
Build 2 - 12/11/25
Crater Corner sign, walls, and early lighting have been added.
Lounge pit, plants, and a "Fall 2026" teaser image are added.
Build 3 - 12/24/25
Detailing in arch, pillars, flooring, and ceiling are tested. Mallline banners are hung from the arch.
Back 2 the Past mural added, food court outline is added.
Build 4 - 12/25/25
Early work on exterior "Entry 1".
Rough block-out for tables and wall advertisements is added. Ceiling sunroof is added.
Build 5 - 12/26/25
Crater Corner exterior is revamped with an added advertisement poster. Artwork created by Sara Black / Funtown Follies.
Future "Reveal Magic" location interior added.
Build 6 - 12/27/25
Block-out for Crater Corner interior is finalized
Lighting is added to the future food court.
Build 7 - 12/28/25
Rough texture work and placement for Crater Corner.
Sun-roof detailing is added in-front of Entry 2.
Build 8 - 12/28/25
Interior Crater Corner is finalized.
Interior Crater Corner is finalized.
Build 9 - 12/29/25
Exterior of Crater Corner is finalized with a new wallpaper texture.
Side sections of Mallline are blocked off for early testing.
Build 11 - 1/9/26
Scale of Mallline is scaled down, INFO desk is added, arch is removed, new skylights, new planters, new directories, and lighting.
Interior for an unnamed dollar store is added.
Build 12 - 1/11/26
Furniture is added to the food court.
A fountain, improved skylight, and spots are added inside the food court.
Build 13 - 1/11/26
The exterior of Mallline is revitalized. Taking inspiration from brutalism.
Early work begins on the parking lot to furthur make the space feel real.
Build 14 - 2/24/26
Food Court is renamed to "Lunchline", a revamped Directory is added, and the fountain is relocated to Entry 2.
The exterior of Mallline is expanded upon, adding a highway sign, Entry 2, and greenery around the parking lot.
Build 15 - 3/11/26
Signage for Quality Times, Fastcade Games, and Media Book is added alongside detailing to empty storefronts.
Back 2 the past mural is added as a part of Lunchline.
Build 16 - 3/15/26
Interior for Fastcade is added; Legacy's is added; Yan's signage is added; the hallway next to Fastcade Games is added.
Crater Corner sign is shrunken down, Mallline sign has lighter brick work added behind, Media Book sign is added to the exterior.
Build 17 - 3/11/26
Signage for Reveal Magic is added, the Fashion of Hollywood sign, exterior, and interior revamp are finalized.
Chicken Lickin', Helianthus Grille, and Bowls Beyond, signs and fronts are added to Lunchline.
Build 18 - 4/4/26
Signage for Spaghetti Confetti and Vapor's Pride are added.
INFO! Sign, and the past mural are added to lunchline
Build 19 - 4/11/26
Loaf's, Autumn Cafe, and B. Lair's signage and interiors have been added. A new FUTURE EXPANSION graphic is added.
Exterior is revamped, adding parking lanes, lighting, greenery, and finalized the exterior look of the mall outside the playable section.
Final build of Mallline
Build 20 - 4/17/26 - Release
The interior of Mallline is finalized. Featuring 30+ stores that anyone can explore and see what's to offer.
The exterior of Mallline is finished. Featuring a large parking lot, various exterior signs, and the sunset over a finished project.
The storefront logos of Mallline
